Graphica “Thinks
Spring” with Target Stores
DAYTON, Ohio – Target tapped
Graphica to design a style guide for the development
of infant and toddler apparel as part of a larger spring
promotional campaign for Target Stores. This
comprehensive package included the creation of illustration
styles, graphic icons and shapes, core and novelty
prints and patterns, and thematic taglines, all of
which were categorized by gender. Soft goods
featuring Graphica’s designs and illustrations
will be introduced into Target Stores in spring of
2005.
“Design has always been one
of Graphica’s strengths, and with our ability
to integrate design into a branded environment like
Target, we can showcase the true value we deliver to
our clients,” said Graphica Chief Executive Officer
Mark Stockstill. “Good design is more than engaging
visuals, it should portray the proper brand character
to all audiences, especially at retail, to ensure marketplace
success.”
About Target Stores
Minneapolis-based Target Stores serves guests at 1,272
stores in 47 states nationwide by delivering today's
best retail trends at affordable prices. Whether
visiting a Target store or shopping online at Target.com,
guests enjoy a fun and convenient shopping experience
with access to thousands of unique and highly differentiated
items. Target Stores, along with its parent company
Target Corporation (NYSE: TGT),
gives back more than $2 million a week to its local
communities through grants and special programs.
Since opening its first store in 1962, Target has
partnered with nonprofit organizations, guests and
team members to help meet community needs
About Graphica
Graphica is a leading provider of design and integrated
brand communications for a variety of clients throughout
the world. The firm has been recognized for
its work in the areas of branding strategy, design
development, packaging and integrated brand communications. Current
clients include Crown Equipment Corporation, Midmark
Corporation, Binney & Smith/Crayola, Motorola,
Honeywell, MeadWestvaco, Relizon, Abbott Laboratories
(Ross infant products and dietary supplements) IBM,
AMD, Pierre Foods, Square D/Schneider Electric, Evenflo,
Ingersoll-Rand, White Barn Candle Co. and Procter & Gamble. For
additional information, contact Graphica at 937.866.4013
or 800.468.5589 or via the company’s Web site
at www.graphicadesign.com
