MIDMARK PARTNERS WITH GRAPHICA ON NEW USER
INTERFACE DESIGN FOR MIDMARK WEB SITE
DAYTON, Ohio — Midmark Corporaton recently launched its newly designed corporate Web site, with a new user interface design developed by Graphica, a branding and integrated communications firm and long-time partner of Midmark.
Poised for growth in a rapidly evolving industry, Midmark wanted to redesign its Web site to create an updated, engaging online experience reflective of its brand traits and position as a trusted name in the medical, dental and veterinary examination and procedure equipment markets. Midmark turned to Graphica to develop a user interface design that is clean and contemporary while capturing the essence of the Midmark brand.
“Graphica is a trusted marketing communications partner who, through the years, has worked with Midmark as our visual brand steward, helping to enhance and strengthen Midmark’s brand image. So when we enlisted Graphica to help us revitalize our Web presence, they knew how to develop a look and feel for our Web site that truly reflects our brand traits of expert, genuine, inspired and trusted,” said Midmark Director of Marketing Communications Ken DeMange.
“Graphica was instrumental in helping Midmark develop a truly compelling and interactive online experience for the new Midmark.com site, from a new user interface design to Flash introductions that enhance the interactivity and flow of the site. We are very pleased with the end product,” said Midmark Vice President of Information Technology John Huelsman.
Graphica has worked on a wide range of marketing communications initiatives for the Midmark brand throughout its more than 10-year partnership with Midmark. Projects include a brand revitalization several years ago as well as the development of Midmark’s corporate identity standards and various marketing materials.
“At Graphica, we are committed to designing innovative communications that convey a client’s unique brand image, connect with audiences and produce results. We are pleased we could partner with Midmark to develop a new user interface design that accomplishes Midmark’s objectives and that can evolve as Midmark continues to grow and expand into new markets,” said Greg Simmons, Graphica partner and creative director.
Graphica offers a full range of interactive services, helping clients build brand awareness while strengthening relationships with customers and key audiences. Other Ohio companies Graphica has developed interactive communications for include NewPage, Hexion Specialty Chemicals, Riverain Medical, Corporate Flight Alternatives and the Dayton Art Institute.
About Midmark
The most trusted name in the field of medical, dental and veterinary examination and procedure equipment, Midmark Corporation is dedicated to helping healthcare providers deliver the most efficient patient care. The company’s full line of high-quality products for the medical, dental and veterinary markets helps practices improve the patient experience while improving safety, productivity and profitability. As the healthcare industry evolves, Midmark continues to focus on developing quality products with an emphasis on listening to doctors, dentists, veterinarians and patients to determine ways to help increase the quality and efficiency of patient care.
About Graphica
Graphica is a leading provider of design and integrated brand communications for a variety of clients with national and global operations. Clients include such Fortune 500 names as Crown Equipment Corp, Hexion Specialty Chemicals, NewPage, Honeywell Aerospace, Target, AMD and Procter & Gamble. The firm has been recognized for its work in the areas of branding strategy, design development, packaging and integrated brand communications. For additional information, contact Graphica at (937) 866-4013 or (800) 468-5589 or via the company’s Web site at www.graphicadesign.com.
