To become more than just a footnote in the market, you need highly visible collateral that makes an impact. When you’re a new company competing against established names, this is critical. After the NewPage Corporation formed, the papermaker selected Graphica to build its library of collateral—fast. In short order, Graphica created an identity and design direction that reflects a sophisticated presence and a superior brand.

Recognizing that each piece of NewPage collateral is also a print sample, we framed the company’s identity with ample white space. An elegant color palette adds balance, while the large full-color photos of mills, employees, and the environment help tell the NewPage story and improve reader engagement. The clean, measured design is complemented by a conversational tone that makes strategic information highly accessible.

Consistency of style, tone, and palette is applied across all corporate collateral—both print and electronic—to reinforce the quality upheld by the NewPage brand. This continuity also helps every NewPage employee, from mill workers to business development, speak with the same voice. By ensuring everyone is on the same page, NewPage has guaranteed that its brand is instantly associated with excellence in product and service.